Author name: Anoop George

Foraging in Sales: Mastering the Art of High-Value B2B Deals

Sales, especially in high-value B2B, is competitive. The more complex and valuable the product or service, the more people you need to manage during the sales process. Selling something simple like test automation is straightforward – you just need the right technology, experience, and price. But for bigger projects, like a digital transformation for an …

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